Griddo Personal Experience. Personalized content enriched with AI

With Griddo Personal Experience (GPX), you can get to know the users who visit your website better and offer them recommendations about the content they are most interested in, based on their browsing habits.

Since all content is hosted in Griddo, we can generate a knowledge hub and leverage an AI engine to create dynamic experiences tailored to each user.

For each page and interaction, GPX receives values for each area based on its content. This information can be obtained directly from the content type or analyzed in context by the AI system (AI Area of Interest). Some examples:

Areas of interest related to a specific program are filled in automatically.
Pages where these concepts are relevant are tagged with the interests “women” and “entrepreneurship”.

When a user visits these pages, an event is generated that sends the values (along with the date, time, and anonymous user ID) to a data collector.

How it works

Data ingestion

From a user’s first visit, an anonymous profile is created based on their context (country, language, browser) and activity. All the information is stored in local storage, without the need to use cookies.

Personalized content

Based on the Griddo Design System, modules can be adapted or created from scratch to deliver hyper-personalized content according to the user’s interests.

User profile and integrations

If a user fills out a form, it is possible to associate their anonymous information with a CRM ID, which allows you to:

Enrich the CRM with their website experience.
Integrate this data with other platforms.
Export it to a CDP for advanced analysis.

Configuring the AI field

Griddo offers the AI Reference Field, which allows modules to generate personalized content based on the user’s knowledge. Its configuration is simple and consists of four parameters:

Configure the field: Access the configuration from the corresponding button.
Content type: Select the content types to be used for the search. You can choose one or several.
Site Scope: Define the search scope (a specific site or all of them). By default, it will be the current site.
Custom AI Prompt: Specify the type of content you want to prioritize. Examples:
- “Programs by Professor Emilio Gutiérrez”.
- “Online programs”.
- “In-person events in Madrid”.
Keep in mind that this search is not exact, but intentional.
Save data: Define the number of items to display and save the configuration.

Griddo Personal Experience (GPX) lets you harness the power of artificial intelligence to deliver dynamic and relevant content to each user, improving their website experience. Thanks to data-driven personalization and without relying on cookies, you can adapt content modules strategically. In addition, its integration with CRM and other platforms expands the possibilities for segmentation and analysis.

If you want to get the most out of it, experiment with the configuration and adjust the areas of interest according to the needs of your audience.